Metrics Catalog

Every Measure For Every KPI.

Not sure if you’re measuring the right things? Check for them here.

Metric NameDescriptionAlias (AKA…)Used in KPIsSee More
Cost – Direct MarketingSales KPIs
Count – CustomersSales KPIs
Count – New CustomersSales KPIs
Count – Qualified LeadsLeadsSales KPIs
Count – Sales GeneratedSales KPIs
Count – Sales OpportunitiesSales KPIs
Count – Sales Qualified LeadsSQLsMQL-to-SQL RatioSales KPIs
Date RangeSales KPIs
Margin $Sales KPIs
Margin %Sales KPIs
Sales $Total RevenueAverage Order Value (AOV)Sales KPIs
Sales DaysSales KPIs
Sales TargetSales KPIs
Sales UnitsSales KPIs
Total Customers AcquiredSales KPIs
Count – Number of OrdersTotal TicketsAverage Order Value (AOV)Sales KPIs
Total Website VisitorsEveryone who has visited your site in some period of timeTotal Website TrafficEmail Subscription RateMarketing KPIs
Number of Website Visitors Who SubscribeThe count of visitors who convert by subscribing to your email listNew SubscribersEmail Subscription RateMarketing KPIs
Count – Marketing Qualified LeadsMQLsLead-to-MQL Ratio
MQL-to-SQL Ratio
Marketing KPIs
Average Purchase ValueThe average amount a customer spends on a purchase.Average TicketCustomer Lifetime Value (CLV)Marketing KPIs
Average Purchase FrequencyHow often, on average, a customer makes a purchase.Customer Lifetime Value (CLV)Marketing KPIs
Customer LifespanThe average number of years a customer continues to buy from your company.Customer Lifetime Value (CLV)Marketing KPIs
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