Every Measure For Every KPI.
Not sure if you’re measuring the right things? Check for them here.
| Metric Name | Description | Alias (AKA…) | Used in KPIs | See More |
|---|---|---|---|---|
| Cost – Direct Marketing | Sales KPIs | |||
| Count – Customers | Sales KPIs | |||
| Count – New Customers | Sales KPIs | |||
| Count – Qualified Leads | Leads | Sales KPIs | ||
| Count – Sales Generated | Sales KPIs | |||
| Count – Sales Opportunities | Sales KPIs | |||
| Count – Sales Qualified Leads | SQLs | MQL-to-SQL Ratio | Sales KPIs | |
| Date Range | Sales KPIs | |||
| Margin $ | Sales KPIs | |||
| Margin % | Sales KPIs | |||
| Sales $ | Total Revenue | Average Order Value (AOV) | Sales KPIs | |
| Sales Days | Sales KPIs | |||
| Sales Target | Sales KPIs | |||
| Sales Units | Sales KPIs | |||
| Total Customers Acquired | Sales KPIs | |||
| Count – Number of Orders | Total Tickets | Average Order Value (AOV) | Sales KPIs | |
| Total Website Visitors | Everyone who has visited your site in some period of time | Total Website Traffic | Email Subscription Rate | Marketing KPIs |
| Number of Website Visitors Who Subscribe | The count of visitors who convert by subscribing to your email list | New Subscribers | Email Subscription Rate | Marketing KPIs |
| Count – Marketing Qualified Leads | MQLs | Lead-to-MQL Ratio MQL-to-SQL Ratio | Marketing KPIs | |
| Average Purchase Value | The average amount a customer spends on a purchase. | Average Ticket | Customer Lifetime Value (CLV) | Marketing KPIs |
| Average Purchase Frequency | How often, on average, a customer makes a purchase. | Customer Lifetime Value (CLV) | Marketing KPIs | |
| Customer Lifespan | The average number of years a customer continues to buy from your company. | Customer Lifetime Value (CLV) | Marketing KPIs |